To sell in China, be digital-ready

FILIPINO entrepreneurs planning to tap the Chinese market are advised to become digitally-ready as e-commerce in China has become part of their lifestyle.

“Going digital is a big trend in China. They now do everything online,” said Glenn Penaranda, commercial counsellor at the Philippine Trade and Investment Center- Beijing.

“They are getting hooked on convenience and the pursuit of a better quality of life,” he added.

Penaranda said there are about 400 million middle class individuals in China, who can become potential buyers of Filipino high-end products.

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