‘Collab’ positions jewelry as wellness tools

LIKE any other product, jewelry must also exhibit some uniqueness to attract new buyers.

Cebu-based Oro China Jewelry recently collaborated with yoga teacher and entrepreneur Jen Martinez to come up with yogainspired jewelry pieces.

“The market now has evolved. Besides owning jewelry for enduse and investment, they want to own something that speaks for themselves. They want to express their style,” said Oro China’s marketing manager Jewel Jalandoni.

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