Join trade shows, Citem urges SMEs

THE Center for International Trade Expositions and Missions (Citem) is encouraging more small and medium enterprises (SMEs) to join exhibits so they can meet new buyers and expand their market reach.

Citem Information Officer Luzviminda Soriano, in an interview yesterday, said that amid the presence of online platforms that help boost products of exporters, joining exhibits still remain an effective tool for marketing and promotion.

“Buyers would still love to touch and feel your products before buying them,” said Soriano.

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