ABS-CBN, GMA claim ratings lead in October

ABS-CBN Corp. and GMA Network Inc. again claimed to have dominated nationwide TV ratings for the month of October.

In a statement, ABS-CBN cited Kantar Media data which showed it had an average national audience share of 46% in October, 13 points more than GMA’s 33%.

Kanta Media uses uses a nationwide panel size of 2,610 of both rural and urban households to represent nationwide viewership.

ABS-CBN likewise claimed top spots in specific areas such as Mega Manila and Metro Manila with an average audience share of 36% and 41%, respectively, as opposed to GMA’s score of 34% and 27% in the aforementioned areas.

ABS-CBN said it dominated the morning, afternoon and evening blocks with average audience shares of 39%, 47% and 50%, respectively. In the same survey, GMA only reaped 32%, 33%, and 31%, respectively, in the said blocks.

In a separate statement, GMA said it maintained its lead in National Urban Television Audience Measurement (NUTAM), with an average total day people audience share of 41.7%, versus ABS-CBN’s 38.1%.

GMA said it ranked first in Mega Manila with a 48.8% total day people audience as opposed to ABS-CBN’s score of 29.3% in a survey conducted from Oct.1-21.

While in Urban Luzon, GMA also bested ABS-CBN’s 32.6% share with a 47.2% total day people audience share.

GMA said it had more viewers in the morning, afternoon and evening blocks with 38.5%, 45.4% and 40.2% shares, respectively, as compared to ABS-CBN’s shares in the same blocks which were 35.9%, 37.5% and 39.4%, respectively. – Anna Gabriela A. Mogato

The post ABS-CBN, GMA claim ratings lead in October appeared first on BusinessWorld.

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